Product Placement

Tipología del product placement en cine y y TV. Placement como herramienta de comunicación publicitaria.

Marketing / Television Studies / Cinema / Product Placement / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Marcas / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Marcas

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Análisis del brand placement en las revistas femeninas. Hibridación de discursos: informativo, publicitario y de la moda // Analysis methodology of brand placement in women’s magazines. Hybridization of discourses: informative discourse, advertising (…)

Product Placement / Hybridisation / Women's Magazines / Metodologia De La Investigacion / Product Placements / Hibridación / Hibridaciones / Fashion / Brand Placement / Metodology / Revistas Femeninas / Hibridación / Hibridaciones / Fashion / Brand Placement / Metodology / Revistas Femeninas

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Branding Sonoro: Despertando la conciencia sonora de las marcas

Marketing / Business Administration / Musical Composition / Economics / PR and Advertising / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo

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A Proposal for Media Component Brokerage

Semantic Web / Knowledge Representation / Product Placement / Interactive TV / personalised TV

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El Product placement de la Industria del Tabaco y la regulación de esta práctica publicitaria en la ficción audiovisual.

Ethics / Communication / Advertising / Moral Development / Autonomy / Product Placement / Deontology / Product Placement / Deontology

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Product Placement o Emplazamiento de Producto

Advertising / Product Placement / Advertising Law

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El nacimiento del “Emplazamiento de Producto” en el contexto de la I Guerra Mundial: Hollywood y el período 1913-1920 como marcos de referencia

History / First World War / Product Placement / History of Advertising / Historical Studies / Emplazamiento de Productos / Primera Guerra Mundial / Product Placements / Brand Placement / Emplazamiento de Productos / Primera Guerra Mundial / Product Placements / Brand Placement

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¿Publicidad Responsable? El Product placement y su efecto en la percepción subliminal de las audiencias

Product Placement / Comunicaciones

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[Artículo] Narración, espacio y emplazamiento turístico en el cine español de ficción (1951 – 1977) // Narration and placement of tourist spaces in Spanish fiction cinema (1951-1977)

Cinema / Product Placement / Cinema Studies / Cine / Narrativa Audiovisual / Promoción Turistica / Audiovisual narratives / Tourism promotion / Emplazamiento de Productos / Narrativas audiovisuales / Product Placements / Audiovisual Narrative / Promoción Turistica / Audiovisual narratives / Tourism promotion / Emplazamiento de Productos / Narrativas audiovisuales / Product Placements / Audiovisual Narrative

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Comic y Brand Placement: Análisis de la presencia y estrategia de las marcas comerciales en el comic literario y cinematográfico

Marketing / Brand Management / Advertising / Comics and Graphic Novels / Product Placement

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Presencia, comunicación y estrategia de las marcas comerciales en la ficción audiovisual (\'product placement\' o \' emplazamiento de producto\'). La producción cinematográfica de Hollywood y el caso español

Branding / Product Placement / Emplazamiento de Productos / Marcas / Brand Placement

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Marcas y ficción televisiva: El Product Placement en las Teleseries Españolas (1991-2002)

Series TV / Time series analysis / Product Placement / Brand Placement

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Brand placement del sector del automóvil en el cine norteamericano contemporáneo

Automobile / Product Placement / Automation / Brand Placement / Auto Cars

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Nuevos modelos de negocios en el sector audiovisual

Transmedial Storytelling / Transmedia Storytelling / Product Placement / Transmedia / Trasmedia / Product Placements / Transmedia Studies / Product Placements / Transmedia Studies

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La publicidad en el universo diegético del cine. Análisis de cómo las marcas y los productos se integran a las tramas de las películas.

Advertising / Creative Industries / Product Placement

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[Miscelánea] Nuevas fronteras de las telenovelas latinoamericanas en Estados Unidos y su comunicación publicitaria

Television Studies / Telenovelas / Television / Product Placement / Transmedia / Crossmedia / Television Studies (Fiction) / Soap Operas / Television fiction / Crossmedia / Television Studies (Fiction) / Soap Operas / Television fiction

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